Discovery Call & Needs Analysis Flashcards
7 cards from real CST practice questions. Tap to flip, then mark Knew It or Still Learning โ missed cards come back until you master them.
Read the first 7 Discovery Call & Needs Analysis flashcards as text
A prospect says, 'We've tried solutions like yours before and they didn't work.' What is the most effective response during a discovery call?
Answer: Ask what specifically didn't work and what a successful outcome would have looked like
Probing what failed previously uncovers hidden criteria and helps you understand what success truly means to this prospect.
Which questioning technique involves building on a prospect's answer with a question that digs one level deeper?
Answer: Layered probing
Layered probing uses each answer as a springboard to explore underlying causes, consequences, or desires more fully.
During needs analysis, a prospect describes a symptom but not a root cause. What should the sales trainer recommend doing first?
Answer: Ask diagnostic questions to identify what is driving the symptom
Addressing symptoms without diagnosing root causes leads to misaligned solutions and poor customer outcomes.
What does 'active listening' require a salesperson to do during a discovery call?
Answer: Nod, repeat key phrases, and take notes to signal genuine engagement
Active listening means fully processing what is said before responding, demonstrated through verbal and non-verbal acknowledgment.
A CST candidate is coaching a rep who dominates discovery calls with talking. What ratio of talk-to-listen is generally recommended for a discovery call?
Answer: 30% rep / 70% prospect
Sales best practices recommend the rep talk about 30% of the time and the prospect 70%, as more prospect talk equals more discovered information.
Which of the following best describes the purpose of a 'confirmation summary' near the end of a discovery call?
Answer: To verify your understanding of the prospect's needs and gain agreement before advancing
A confirmation summary ensures both parties are aligned on the identified needs and sets a clear foundation for next steps.
When a prospect shares a challenge during discovery, what is the risk of immediately responding with 'We can solve that'?
Answer: It may cut off further disclosure of deeper or related problems
Rushing to solutions signals the rep has stopped listening, potentially missing related needs that could strengthen the value proposition.