Product Knowledge and Features Flashcards
7 cards from real CSA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Product Knowledge and Features flashcards as text
A customer asks about the difference between a product's 'feature' and its 'benefit.' Which statement best explains the distinction?
Answer: Features describe what a product does; benefits describe what it means for the customer.
A feature is a factual characteristic of a product, while a benefit explains how that characteristic improves the customer's life.
When demonstrating a product in-store, which technique is most effective for engaging a customer?
Answer: Allow the customer to touch, hold, or try the product whenever possible.
Hands-on demonstrations increase customer engagement and purchase confidence by letting them experience the product directly.
A sales associate is asked about a product's UPC code. What does UPC stand for?
Answer: Universal Product Code
UPC stands for Universal Product Code, the barcode standard used to identify retail merchandise.
A customer wants a product that is 'energy star certified.' What does this certification indicate?
Answer: The product meets government standards for energy efficiency.
ENERGY STAR is a U.S. EPA program certifying that products meet specific energy efficiency guidelines.
Which of the following best describes a product's 'SKU'?
Answer: A store-specific alphanumeric code used for inventory tracking
A SKU (Stock Keeping Unit) is an internal alphanumeric identifier retailers use to track individual products in inventory.
A customer is comparing two televisions and asks what '4K resolution' means. Which answer is correct?
Answer: The screen has approximately 4,000 pixels of horizontal resolution.
4K (Ultra HD) refers to a horizontal screen resolution of approximately 3,840–4,096 pixels, delivering sharper image quality.
When a product is described as 'ergonomic,' what primary benefit should a sales associate highlight?
Answer: It is designed to reduce strain and increase comfort during use.
Ergonomic products are engineered to fit natural human body mechanics, reducing discomfort and the risk of repetitive strain injuries.