CRM Menu Engineering & Development

Question 1

In menu engineering, which category describes items with HIGH contribution margin but LOW popularity?

Accepted Answer

Puzzles

Answer

Stars

Answer

Plowhorses

Answer

Dogs

Question 2

What is the primary goal of menu engineering?

Accepted Answer

To maximize overall profitability by analyzing item popularity and contribution margin

Answer

To reduce the number of menu items

Answer

To ensure every item has an equal food cost percentage

Answer

To feature only seasonal ingredients

Question 3

In menu engineering, what does 'contribution margin' refer to?

Accepted Answer

The dollar amount remaining after subtracting food cost from the selling price

Answer

The percentage of revenue that covers food costs

Answer

The total sales revenue of a menu item

Answer

The number of times an item is ordered per shift

Question 4

A 'Star' in menu engineering is best described as an item that is:

Accepted Answer

High popularity and high profitability

Answer

Low popularity and high profitability

Answer

High popularity and low profitability

Answer

Low popularity and low profitability

Question 5

Which menu design technique draws customer attention to high-profit items?

Accepted Answer

Placing high-margin items in the upper right corner or using visual callouts

Answer

Using identical fonts for all items

Answer

Listing items alphabetically by name

Answer

Removing all photographs from the menu

Question 6

A 'Plowhorse' in menu engineering is characterized by:

Accepted Answer

High popularity but low contribution margin

Answer

High food cost and very low sales volume

Answer

Low popularity and low contribution margin

Answer

High contribution margin and high popularity

Question 7

Which factor is NOT typically considered in a standard menu engineering analysis?

Accepted Answer

Age and condition of kitchen equipment

Answer

Item popularity based on sales mix

Answer

Contribution margin per item

Answer

Food cost per menu item