Practice Test GeeksCRM - Software Practice Test
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Software Trivia Flashcards

6 cards from real CRM practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 6 Software Trivia flashcards as text

  1. What CRM concept did John Freeley and Lyman Wood pioneer in the 1980s with 'contact management' software?

    Answer: The first computerized contact management systems predating modern CRM

    Early contact management software in the 1980s (like ACT! in 1987) laid the groundwork for modern CRM systems.

  2. What does 'open-source CRM' mean, and what is a prominent example?

    Answer: A CRM whose source code is publicly available and free to modify, like SuiteCRM

    Open-source CRMs publish their source code publicly, allowing free use and customization. SuiteCRM is a leading open-source CRM.

  3. What is 'CRM gamification'?

    Answer: Applying game mechanics like points, badges, and leaderboards to motivate CRM usage

    CRM gamification applies game mechanics (points, badges, leaderboards, challenges) to motivate sales teams to log activities and use the CRM consistently.

  4. Which country is Zoho Corporation, maker of Zoho CRM, headquartered in?

    Answer: India

    Zoho Corporation is headquartered in Chennai, India, though it also has a major presence in Austin, Texas.

  5. What is the 'Salesforce Ohana' concept?

    Answer: A Hawaiian word meaning 'family' representing Salesforce's culture of inclusion and community

    Ohana is a Hawaiian word for family that Salesforce uses to describe its culture encompassing employees, customers, partners, and community.

  6. What CRM innovation did Salesforce introduce with 'Einstein' in 2016?

    Answer: Artificial intelligence features built directly into the CRM platform

    Salesforce Einstein, launched in 2016, embedded AI capabilities like predictive lead scoring, opportunity insights, and automated activity capture into Salesforce.