CRM Marketing Automation Flashcards

What is 'email drip campaign' in CRM marketing automation?

Answer: A series of pre-written emails automatically sent on a schedule to nurture leads

A drip campaign automatically sends a pre-planned series of emails over time to nurture leads through the sales funnel.

What is 'lead nurturing' in CRM marketing automation?

Answer: Building relationships with prospects who are not yet ready to buy through relevant content

Lead nurturing builds relationships with early-stage prospects by providing relevant information over time until they're ready to make a purchase decision.

What is 'A/B testing' in email marketing automation?

Answer: Sending two versions of an email to different audience segments to determine which performs better

A/B testing sends different email versions to test segments to identify which subject line, content, or design generates better results.

What does 'email deliverability' mean in CRM marketing?

Answer: The ability of an email to successfully reach the recipient's inbox rather than spam folder

Email deliverability measures whether marketing emails successfully reach recipients' inboxes versus being filtered to spam or blocked.

What is 'behavioral trigger' marketing in CRM automation?

Answer: Automated marketing actions initiated by specific customer behaviors or actions

Behavioral triggers automatically initiate marketing actions (emails, notifications) when customers take specific actions like visiting a pricing page or abandoning a cart.

What is 'marketing attribution' in CRM reporting?

Answer: Determining which marketing activities contributed to customer acquisition and revenue

Marketing attribution identifies which touchpoints and campaigns influenced a prospect's decision to become a customer, enabling ROI measurement.