Marketing & Sales Strategies Flashcards
7 cards from real CRM practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Marketing & Sales Strategies flashcards as text
Which of the following best describes a 'soft close' technique in residential leasing?
Answer: Gently guiding the prospect toward a decision by asking questions like 'Which floor plan best fits your needs?'
A soft close uses non-pressuring questions to help the prospect self-identify their preferences and naturally move toward a leasing decision.
What is the purpose of a 'model unit' in residential property marketing?
Answer: To showcase a fully furnished, staged unit that helps prospects visualize living in the space
A model unit is a furnished, decorated unit used exclusively to demonstrate the property's lifestyle potential to prospective tenants.
A property manager is evaluating whether to list a property on a paid ILS versus free social media. Which factor should drive this decision?
Answer: The expected cost-per-lead and volume of qualified leads each channel produces
Comparing cost-per-lead and lead quality across channels allows data-driven decisions about where to allocate marketing budget.
Which type of lease renewal strategy is considered MOST proactive in residential property management?
Answer: Contacting residents 90–120 days before lease expiration to discuss renewal terms
Reaching out 90–120 days before expiration gives both parties adequate time to negotiate terms and minimizes last-minute vacancy risk.
What role does curb appeal play in residential property marketing?
Answer: It creates the first physical impression that influences a prospect's perception of the entire property
Curb appeal shapes a prospect's emotional first impression before they even step inside, strongly influencing their willingness to lease.
When a leasing team tracks 'source of traffic,' what business objective does this serve?
Answer: It identifies which marketing channels are generating the most inquiries so budget can be optimized
Tracking traffic sources reveals which advertising channels drive inquiries, enabling the manager to reallocate budget toward the highest-performing sources.
A property manager is crafting an email campaign to re-engage leads who inquired but never leased. Which email approach is MOST effective?
Answer: Send a personalized message referencing their earlier inquiry and highlighting any new availability or incentives
Personalized re-engagement emails that reference the prospect's prior interest and offer relevant updates are more likely to reactivate stalled leads.