Practice Test GeeksCRM - Certified Relationship Manager Practice Test
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CRM Technology & Data Management Flashcards

6 cards from real CRM practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 6 CRM Technology & Data Management flashcards as text

  1. What is the primary purpose of a Customer Relationship Management (CRM) software platform in financial services?

    Answer: To centralize client data, track interactions, and manage the full client lifecycle in one system

    CRM platforms serve as a single source of truth for all client information—contact details, interaction history, preferences, and pipeline status—enabling more informed relationship management.

  2. In a CRM data strategy, 'data hygiene' refers to:

    Answer: The practice of regularly cleaning, updating, and deduplicating client records to maintain accuracy

    Data hygiene ensures that CRM records remain accurate and reliable by removing duplicates, correcting errors, and updating outdated information.

  3. Which type of CRM analytics is used to predict future client behavior based on historical data?

    Answer: Predictive analytics

    Predictive analytics uses statistical models and machine learning on historical data to forecast future behaviors like churn risk or cross-sell likelihood.

  4. Under the U.S. Gramm-Leach-Bliley Act (GLBA), financial institutions must protect client data by:

    Answer: Implementing a comprehensive information security program and notifying clients of privacy practices

    GLBA's Safeguards Rule requires financial institutions to protect the security and confidentiality of customer nonpublic personal information through a formal security program.

  5. A CRM system's 'pipeline management' feature helps relationship managers by:

    Answer: Tracking the status of prospective and existing client opportunities through each stage of the sales or service process

    Pipeline management provides visibility into where each client or prospect stands in the relationship lifecycle, enabling prioritization and follow-up.

  6. What does CRM 'integration' with core banking systems primarily enable?

    Answer: Real-time access to client account balances, transactions, and product holdings within the CRM interface

    Integration with core banking provides a 360-degree client view by surfacing live account data within the CRM, so relationship managers have complete context during interactions.