Technology & Digital Tools Flashcards

A retailer implements dynamic pricing technology. Which factor would this system most likely use to adjust prices in real time?

Answer: Competitor pricing, demand signals, and inventory levels

Dynamic pricing engines continuously analyze competitor prices, real-time demand, and stock levels to optimize price points automatically.

Which technology is central to enabling 'just walk out' cashierless retail experiences?

Answer: Computer vision, sensor fusion, and machine learning

Cashierless stores combine overhead cameras (computer vision), shelf weight sensors, and AI to automatically identify items taken and charge shoppers.

In retail data warehousing, what does ETL stand for?

Answer: Extract, Transform, Load

ETL describes the process of extracting data from source systems, transforming it into a consistent format, and loading it into a data warehouse.

A CRA is assessing a retailer's clienteling app. What is the main purpose of clienteling technology?

Answer: Equipping associates with customer purchase history to personalize service

Clienteling apps give store associates access to individual customer profiles—purchase history, preferences, wishlist—to deliver personalized interactions.

Which cloud deployment model gives a retailer the most control over their data security and infrastructure?

Answer: Private cloud

A private cloud is dedicated exclusively to one organization, offering the greatest control over security policies, compliance, and infrastructure configuration.

What does 'omnichannel fulfillment' technology primarily enable for retailers?

Answer: Fulfilling customer orders from any combination of stores, DCs, or vendor drop-ships

Omnichannel fulfillment technology routes each order to the most cost-effective and fastest available fulfillment node across the retailer's entire network.

A retail analyst reviews a dashboard showing 'session duration' and 'bounce rate.' What type of platform generates these metrics?

Answer: Web analytics platform (e.g., Google Analytics)

Session duration and bounce rate are website traffic metrics tracked by web analytics platforms that measure how visitors interact with e-commerce sites.