CRA Merchandising & Category Management Flashcards
6 cards from real CRA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 CRA Merchandising & Category Management flashcards as text
What is a 'private label' product in retail?
Answer: A product manufactured for and sold exclusively under the retailer's own brand
Private label (store brand) products are manufactured by a third party but sold under the retailer's own brand, typically at higher margin.
Which step in the category management process involves assessing the category's role within the overall store strategy?
Answer: Category role assessment
Category role assessment determines whether a category serves as a destination, routine, seasonal, or convenience category within the retailer's overall strategy.
What metric measures the revenue generated per linear foot of shelf space?
Answer: Sales per linear foot
Sales per linear foot measures how productively each foot of shelf space is contributing to revenue, guiding space allocation decisions.
In a retail price ladder strategy, what is the purpose of a 'good-better-best' assortment?
Answer: To offer tiered product options that trade consumers up toward higher-margin items
Good-better-best tiering provides entry, mid, and premium options, encouraging shoppers to trade up to higher-margin tiers while capturing all price-sensitivity levels.
What is 'cross-merchandising' in retail store layout?
Answer: Displaying complementary products together to encourage add-on purchases
Cross-merchandising groups complementary items across categories to prompt impulse purchases and increase basket size.
Why is the 'power aisle' location valuable in retail merchandising?
Answer: It receives the highest shopper traffic flow and provides maximum product visibility
Power aisles are main throughways in a store that nearly all shoppers pass through, making them ideal for driving awareness of promoted products.