Practice Test Geeks(CRA) Certified Retail Analyst Practice Test
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CRA Customer Analytics & Consumer Behavior Flashcards

6 cards from real CRA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 6 CRA Customer Analytics & Consumer Behavior flashcards as text

  1. Which analysis technique compares purchasing behavior of customers grouped by their first purchase date?

    Answer: Cohort analysis

    Cohort analysis tracks groups of customers who share a common characteristic over time, such as their acquisition date.

  2. What does a Net Promoter Score (NPS) measure in retail?

    Answer: Customer willingness to recommend the retailer

    NPS gauges customer loyalty by asking how likely shoppers are to recommend the retailer to others, on a 0–10 scale.

  3. A retailer's loyalty program data shows 20% of customers generate 80% of revenue. This reflects which principle?

    Answer: Pareto principle

    The Pareto principle (80/20 rule) commonly appears in retail where a small share of customers drives the majority of sales.

  4. Which metric tracks the total revenue a customer generates throughout their relationship with a retailer?

    Answer: Customer lifetime value (CLV)

    Customer lifetime value (CLV) estimates the total net revenue a retailer can expect from a customer over the entire relationship.

  5. What is 'market basket analysis' used for in retail?

    Answer: Identifying products frequently purchased together

    Market basket analysis mines transaction data to find product associations, informing cross-merchandising and promotional bundling strategies.

  6. A CRA analyst is asked to reduce customer churn. Which leading indicator is most useful to monitor?

    Answer: Purchase frequency decline among active loyalty members

    Declining purchase frequency among loyalty members is an early warning sign that customers are disengaging before fully churning.