Writing for Digital Media Flashcards

Which HTML element is most important for on-page SEO when writing a digital article?

Answer:

The tag signals the primary topic of the page to search engines and should contain the target keyword.

What does 'above the fold' mean in digital content writing?

Answer: Content visible without scrolling

Above the fold refers to content visible in the browser viewport before the user scrolls, making it prime real estate for key messaging.

When writing for a content management system (CMS), what is a 'slug'?

Answer: The URL-friendly version of a post title

A slug is the URL-safe string derived from a post's title, typically lowercase with hyphens replacing spaces.

What is 'chunking' in the context of digital writing?

Answer: Breaking content into short, scannable sections

Chunking divides content into digestible segments using headers, bullet points, and short paragraphs to improve online readability.

Which metric best measures how engaging a piece of digital content is relative to how many people saw it?

Answer: Engagement rate

Engagement rate calculates interactions (likes, shares, comments, clicks) divided by reach or impressions, showing content resonance.

What is the primary purpose of a 'lead magnet' in digital content strategy?

Answer: To capture visitor contact information in exchange for value

A lead magnet offers free value (e.g., an ebook, checklist, or webinar) in exchange for a visitor's email or contact details.

In digital writing, what does 'evergreen content' refer to?

Answer: Content that stays relevant and valuable over a long period

Evergreen content addresses topics that remain useful and searchable long after publication, driving sustained organic traffic.