Marketing and Public Relations Flashcards
7 cards from real CPRP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Marketing and Public Relations flashcards as text
Which principle of persuasive communication is demonstrated when a parks department uses testimonials from community members in its marketing materials?
Answer: Social proof — showing that others value and use the service
Testimonials leverage social proof by demonstrating that real community members find value in the services, influencing others to participate.
A parks department is evaluating its marketing ROI. Which calculation correctly measures cost per registration?
Answer: Total marketing budget divided by total program registrations
Cost per registration equals total marketing spend divided by the number of registrations generated, providing a standardized efficiency metric.
When writing a press release for a new park grand opening, which element should appear FIRST?
Answer: A strong lead paragraph answering who, what, when, where, and why
The inverted pyramid structure places the most newsworthy information — answering the five W's — at the top of a press release.
A parks and recreation agency wants to increase program enrollment among seniors. Which outreach method is MOST likely to be effective?
Answer: Direct mail, senior center partnerships, and telephone outreach
Seniors are most effectively reached through direct mail, trusted community venues like senior centers, and personal telephone contact.
What is the primary goal of a parks department's annual report from a public relations perspective?
Answer: To demonstrate community impact, accountability, and value of public investment
From a PR standpoint, the annual report serves as a key tool to showcase the department's achievements and justify continued public investment.
Which segmentation approach divides a parks department's audience by lifestyle, values, and interests?
Answer: Psychographic segmentation
Psychographic segmentation categorizes audiences based on psychological characteristics like values, attitudes, interests, and lifestyles.
A recreation department is launching a new aquatics program and wants to generate earned media coverage. Which action is MOST likely to attract news attention?
Answer: Hosting a free community swim day with a human-interest angle tied to water safety
Earned media is generated through newsworthy events; a community benefit story like free swim access tied to safety education provides compelling editorial content.