Practice Test Geeks(CPP) Certified Purchasing Professional Practice Test
← All CPP Flashcard Decks

Web Content & SEO Proofreading Flashcards

7 cards from real CPP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Web Content & SEO Proofreading flashcards as text

  1. A proofreader notices an article's internal links all use the anchor text 'read more.' What is the best correction strategy?

    Answer: Replace each anchor with the target page's primary keyword phrase

    Descriptive, keyword-rich anchor text helps both users and search engines understand the linked page's topic.

  2. Which of the following title tags contains an SEO error a proofreader should correct?

    Answer: 'Home | Home | Home | Our Home Page'

    Repeating 'Home' is keyword stuffing in the title tag and wastes the 60-character limit on redundant text.

  3. A copywriter has written 'their,' 'there,' and 'they're' all used correctly, but the page also has 'it's' where 'its' is needed. What type of error is this?

    Answer: Possessive apostrophe misuse

    'It's' is a contraction of 'it is,' while 'its' is the possessive pronoun; using 'it's' incorrectly is a possessive apostrophe error.

  4. When reviewing web copy, a proofreader finds the sentence: 'Our software is used by Fortune 500 companies, small businesses, and freelancer's.' What is wrong?

    Answer: An apostrophe is incorrectly added to a plural noun

    'Freelancers' is a simple plural and needs no apostrophe; only possessives and contractions take apostrophes.

  5. A FAQ page uses sentence fragments like 'Easy to use.' and 'Saves time.' as answers to full questions. In what context is this acceptable?

    Answer: Only when the fragment directly answers the question and matches the site's casual tone

    Short, punchy answers are common in FAQ and marketing contexts when they directly and clearly respond to the question.

  6. A proofreader sees that all body text on a landing page is written in ALL CAPS. What issue does this raise?

    Answer: It creates accessibility and readability problems and may read as shouting

    ALL CAPS text is harder to read, violates standard style guides, and can be interpreted as aggressive tone.

  7. Which canonical tag scenario should a proofreader flag as incorrect?

    Answer: A paginated page (page 2) uses a canonical pointing to the root URL of the series

    Paginated pages should not canonical to the root URL; doing so signals that pages 2+ are duplicates, causing them to be deindexed.