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CPP Marketing & Promotion of Programs Flashcards

7 cards from real CPP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 CPP Marketing & Promotion of Programs flashcards as text

  1. Which marketing concept focuses on understanding the specific needs and characteristics of distinct groups within a broader population to tailor program promotion?

    Answer: Market segmentation

    Market segmentation divides a broad audience into subgroups with shared needs so promotions can be targeted effectively.

  2. A recreation program planner wants to reach young adults aged 18–25. Which promotional channel is generally MOST effective for this demographic?

    Answer: Social media platforms

    Social media platforms have the highest engagement rates among young adults aged 18–25, making them the most effective promotional channel for that demographic.

  3. The 'Four Ps' of the marketing mix for recreation programs includes Product, Price, Place, and:

    Answer: Promotion

    The classic marketing mix consists of Product, Price, Place, and Promotion, which together guide how a program is brought to its target market.

  4. What is the primary purpose of a program brochure in recreation marketing?

    Answer: To inform potential participants of available programs and encourage registration

    A program brochure serves as a primary informational tool designed to attract and inform potential participants and drive registration.

  5. Which promotional strategy involves partnering with local businesses to cross-promote programs in exchange for mutual visibility?

    Answer: Co-marketing or cross-promotion

    Co-marketing or cross-promotion creates mutually beneficial partnerships where both the agency and local businesses gain exposure to each other's audiences.

  6. When evaluating the effectiveness of a marketing campaign, which metric directly measures the percentage of people who registered after viewing a promotional advertisement?

    Answer: Conversion rate

    Conversion rate measures the percentage of people exposed to a promotion who then took the desired action, such as registering for a program.

  7. A program planner notices that enrollment is low despite heavy promotion. Which step should be taken FIRST to diagnose the marketing issue?

    Answer: Survey the target population to understand barriers to participation

    Surveying the target population helps identify the specific barriers—such as timing, cost, or awareness—before making any changes to the marketing strategy.