CPP Marketing & Promotion of Programs Flashcards
7 cards from real CPP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 CPP Marketing & Promotion of Programs flashcards as text
Which approach best describes relationship marketing in the context of recreation programming?
Answer: Building long-term connections with participants to encourage loyalty and repeat enrollment
Relationship marketing prioritizes long-term engagement and participant loyalty over single transactions, increasing retention and word-of-mouth referrals.
What does 'positioning' mean in recreation program marketing?
Answer: How a program is perceived relative to competing alternatives in the minds of participants
Positioning defines how a program is uniquely differentiated in the market and how it occupies a distinct place in the target audience's perception compared to alternatives.
A SWOT analysis used in marketing planning stands for Strengths, Weaknesses, Opportunities, and:
Answer: Threats
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats—a framework used to assess internal capabilities and external market conditions.
Which type of marketing communication relies on satisfied participants sharing their positive experiences with friends and family?
Answer: Word-of-mouth marketing
Word-of-mouth marketing leverages participant satisfaction and social networks to organically spread awareness, which is often the most trusted form of promotion.
In developing a marketing plan for a new youth soccer league, which element should be established FIRST?
Answer: Defining target audience and marketing objectives
Defining the target audience and clear marketing objectives must come first so that all subsequent decisions—channels, messages, and materials—are aligned with desired outcomes.
Which communication principle suggests that a marketing message must be seen or heard multiple times before a potential participant acts on it?
Answer: Effective frequency
Effective frequency refers to the number of times a target audience must be exposed to a message before it results in action; research suggests multiple exposures are needed.
An equity-focused marketing strategy for a recreation program would MOST likely include which of the following?
Answer: Translating materials and using inclusive imagery to reach underserved populations
Equity-focused marketing ensures that promotional materials are accessible, inclusive, and distributed in ways that reach underserved or marginalized communities.