Web Content & SEO Proofreading Flashcards
7 cards from real CPP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Web Content & SEO Proofreading flashcards as text
A proofreader finds a call-to-action button labeled 'Submit' on a contact form. What improvement aligns with web content best practices?
Answer: Replace it with a descriptive label like 'Send My Message' or 'Get a Free Quote'
Descriptive CTAs set user expectations, improve conversion rates, and are more accessible than generic labels like 'Submit.'
The copy reads: 'Our award-winning team of expert professionals deliver best-in-class, cutting-edge solutions.' What writing issue should a proofreader flag?
Answer: Overuse of marketing jargon and buzzwords that lack specificity
Phrases like 'best-in-class' and 'cutting-edge' are vague clichés that add no real information and weaken credibility.
A 2,000-word SEO article has no internal links to other pages on the site. What should a proofreader recommend?
Answer: Add 2–5 contextually relevant internal links to strengthen site architecture
A moderate number of relevant internal links distributes page authority and helps both users and crawlers navigate the site.
A proofreader reviews a page where all outbound links open in new tabs (_blank) without a rel='noopener noreferrer' attribute. What is the concern?
Answer: Missing rel='noopener noreferrer' exposes users to reverse tabnapping security risks
Without rel='noopener noreferrer', a malicious target page can redirect the opener tab via window.opener, a security vulnerability known as reverse tabnapping.
A recipe website's article contains the sentence: 'Bake the cake at 350 degrees fahrenheit for 30 mins.' What errors are present?
Answer: 'fahrenheit' should be capitalized; 'mins' should be spelled out as 'minutes'
Fahrenheit is a proper noun and must be capitalized; in formal or editorial web copy, units like 'minutes' should be spelled out.
A proofreader finds that a listicle's numbered items are inconsistently formatted: some start with a verb ('Choose the right tool'), others with a noun ('The right tool selection'), and some are complete sentences. What principle applies?
Answer: Parallel structure requires that all list items follow the same grammatical pattern
Parallel structure—using the same grammatical form for each item—improves readability and is a core proofreading standard for all lists.
Which of the following represents a correctly formatted SEO-friendly URL slug for a blog post titled 'Top 10 Ways to Reduce Your Monthly Budget in 2024'?
Answer: /blog/top-10-ways-reduce-monthly-budget-2024
SEO-friendly slugs use lowercase letters, hyphens as word separators, and omit stop words, keeping the slug concise and keyword-focused.