Web Content & SEO Proofreading Flashcards
7 cards from real CPP practice questions. Tap to flip, then mark Knew It or Still Learning โ missed cards come back until you master them.
Read the first 7 Web Content & SEO Proofreading flashcards as text
A proofreader is reviewing structured data markup and finds the 'description' property contains HTML tags. What is the problem?
Answer: HTML tags in structured data values are invalid and can prevent rich results from rendering
Structured data values must be plain text; HTML markup inside JSON-LD properties is invalid and may cause validation errors.
On a news website, an article dated 'March 3, 2024' is published on March 3rd but lists the author as 'Admin.' What should a proofreader flag for E-E-A-T purposes?
Answer: Anonymous authorship weakens expertise and trustworthiness signals
Google's E-E-A-T guidelines value identifiable, credentialed authors; 'Admin' provides no expertise or accountability signal.
A web page has an image file named 'DSC00492.jpg' with no alt text and no surrounding caption. What dual problem does this create?
Answer: Accessibility failure for screen reader users and a missed SEO opportunity
Missing alt text prevents screen readers from describing the image and deprives search engines of contextual text to index.
A proofreader encounters the phrase: 'We are the #1 choice amongst discerning consumers whom prefer quality.' Identify all errors.
Answer: '#1' should be spelled out; 'amongst' is non-standard in US English; 'whom' should be 'who'
In US style, '#1' should be 'number one,' 'amongst' is British, and 'who' (subject) is correct since it refers to the subject of 'prefer.'
A service page opens with 'Welcome to our website!' followed by a generic company history. What conversion and SEO issue should a proofreader note?
Answer: The opening fails to address user intent or include a target keyword above the fold
Visitors and crawlers expect service pages to immediately address what the page offers and for whom, ideally with a primary keyword.
Which of the following represents correct capitalization for an H2 heading using title case?
Answer: How to Choose the Best Hiking Boots for Winter
Title case capitalizes the first and last words and all major words; prepositions like 'to' and 'for' remain lowercase.
A proofreader is reviewing a page where the same H1 text appears verbatim in the title tag. Is this a problem?
Answer: No; it is common and acceptable for H1 and title tag to match or be nearly identical
Matching H1 and title tag text is a common, acceptable SEO practice and reinforces the page's primary topic for crawlers.