Practice Test Geeks(CPP) Certified Prevention Professional Practice Test
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Media Literacy & Public Awareness Flashcards

7 cards from real CPP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Media Literacy & Public Awareness flashcards as text

  1. Which evaluation metric BEST measures whether a media campaign changed actual behavior rather than just awareness?

    Answer: Pre- and post-campaign rates of substance use in the target population

    Behavioral outcome measures such as changes in substance use rates provide the strongest evidence of campaign effectiveness beyond awareness or attitude shifts.

  2. A prevention campaign uses 'loss framing' in its messaging. An example of loss framing is:

    Answer: 'If you use drugs, you will lose your scholarship, your health, and your relationships'

    Loss framing emphasizes what is forfeited through risky behavior, in contrast to gain framing that highlights benefits of healthy choices.

  3. Under the ONDCP guidelines for media depictions of substance use, broadcasters receiving federal funds are encouraged to:

    Answer: Include anti-drug messages or portray consequences within shows that depict drug use

    ONDCP has historically encouraged broadcasters to embed anti-drug messages or realistic consequence portrayals within entertainment content that includes substance use scenes.

  4. A community prevention coalition wants to generate 'earned media.' Earned media is BEST described as:

    Answer: News coverage or media attention obtained through outreach rather than paid placement

    Earned media refers to unpaid coverage gained through press releases, events, or newsworthy activities, as opposed to paid advertising.

  5. Which of the following is an example of 'media literacy' as a prevention skill for youth?

    Answer: Helping students identify persuasive techniques used in alcohol advertising

    Media literacy in prevention empowers youth to critically analyze and deconstruct persuasive advertising techniques used by alcohol, tobacco, and other industries.

  6. The SAMHSA Strategic Prevention Framework (SPF) step that MOST directly informs selection of media strategies is:

    Answer: Step 3: Planning — selecting evidence-based interventions matched to assessed needs

    The Planning step of the SPF is where evidence-based interventions including media strategies are selected to match the specific needs and risk factors identified in assessment.

  7. When a prevention professional notices that a popular streaming show repeatedly portrays marijuana use as consequence-free and humorous, the MOST appropriate professional response is to:

    Answer: Document the portrayal, assess potential community impact, and develop counter-messaging if warranted

    A measured professional response involves monitoring and documenting media portrayals, assessing their likely impact, and developing strategic counter-messaging rather than reactive censorship.