Media Literacy & Public Awareness Flashcards
7 cards from real CPP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Media Literacy & Public Awareness flashcards as text
The 'inoculation theory' applied to substance use prevention messaging involves:
Answer: Pre-exposing audiences to weakened forms of pro-drug arguments so they can resist them
Inoculation theory suggests that exposing audiences to weakened counterarguments and teaching refusal skills builds resistance to future pro-drug messages.
Which of the following BEST describes 'media advocacy' as used in prevention?
Answer: Strategically using media to advance a policy or social change agenda
Media advocacy involves strategically generating media coverage to advance specific policy changes or shift public opinion on prevention issues.
A prevention program measures 'frequency' in a media campaign. Frequency refers to:
Answer: The average number of times each person in the audience is exposed to the message
Frequency measures the average number of exposures per person reached, important because repetition is often needed for behavior change.
Entertainment-education (EE) strategies in prevention use fictional media because:
Answer: Narratives reduce psychological reactance while modeling healthy behaviors
Entertainment-education leverages storytelling to deliver health messages with reduced psychological reactance, as audiences are absorbed in narrative rather than feeling lectured.
A news story accurately reporting rising opioid overdose deaths could INADVERTENTLY cause harm if it:
Answer: Provides detailed descriptions of drug-use methods (contagion effect)
Detailed depictions of drug-use methods in media can have a contagion effect, inadvertently providing instructional information that increases risk.
In health communication, 'framing effects' occur when:
Answer: The same information presented differently leads to different audience responses
Framing effects demonstrate that how information is presented (e.g., gain vs. loss frames) can significantly alter audience perception and behavior.
When a prevention coalition pitches a story to local news media, which strategy MOST increases the likelihood of coverage?
Answer: Tying the story to a recent local event and providing a human-interest angle
Journalists are more likely to cover stories with local relevance, timeliness, and compelling human interest — making newsworthiness the key to earned media.