Media Literacy & Public Awareness Flashcards
7 cards from real CPP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Media Literacy & Public Awareness flashcards as text
Which media framing technique is most likely to increase public stigma around substance use disorders?
Answer: Using 'junkie' or 'addict' labels in news headlines
Pejorative labels like 'junkie' or 'addict' in media reinforce stigma and discourage help-seeking behavior.
A prevention specialist wants to counter a viral social media post glamorizing binge drinking. The BEST first step is to:
Answer: Assess the post's reach and audience demographics before responding
Understanding the post's reach and target audience allows the specialist to craft a proportionate and strategically placed counter-message.
The 'third-person effect' in media studies is relevant to prevention because it explains why people:
Answer: Believe media influences others more than themselves, underestimating personal risk
The third-person effect causes individuals to underestimate media's influence on their own attitudes, a barrier to effective prevention messaging.
Which characteristic BEST distinguishes a public service announcement (PSA) from paid advertising in substance use prevention?
Answer: PSAs are aired at no cost as a community service by media outlets
PSAs are broadcast by media outlets free of charge as a public service, unlike paid advertisements that require purchased airtime.
In evaluating a prevention media campaign, 'reach' is defined as:
Answer: The total number of unique individuals exposed to the campaign
Reach measures the total number of unique individuals who were exposed to the campaign message at least once.
A community coalition notices local news consistently covers drug arrests but rarely covers treatment successes. This pattern BEST illustrates:
Answer: Agenda-setting theory — media shapes what the public considers important
Agenda-setting theory holds that media coverage influences which issues the public perceives as significant, affecting prevention priorities.
When designing prevention messages for adolescents on social media, research suggests messages are MOST effective when they:
Answer: Feature peer voices and are delivered in platform-native formats
Adolescents are most responsive to peer-normed messages delivered in formats native to the platforms they use, improving engagement and believability.