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CPP Environmental Sustainability & Packaging Flashcards

6 cards from real CPP practice questions. Tap to flip, then mark Knew It or Still Learning โ€” missed cards come back until you master them.

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  1. What is 'greenwashing' in packaging marketing?

    Answer: Making misleading or unsubstantiated environmental claims about packaging

    Greenwashing involves making false, misleading, or exaggerated environmental claims about packaging to appear more sustainable than is actually the case.

  2. Which US agency publishes the Green Guides that regulate environmental marketing claims for packaging?

    Answer: FTC

    The Federal Trade Commission (FTC) publishes the Green Guides (16 CFR Part 260), which provide guidance on making truthful and non-deceptive environmental marketing claims.

  3. What is a 'closed-loop' recycling system for packaging?

    Answer: A system where packaging is recycled back into the same type of packaging

    Closed-loop recycling means a material is recycled back into the same product type (e.g., aluminum cans recycled into new aluminum cans), maintaining material quality and value.

  4. What does the Sustainable Packaging Coalition's (SPC) definition require packaging to be for it to qualify as 'sustainable'?

    Answer: Beneficial, safe, and healthy for individuals and communities throughout its life cycle

    The SPC defines sustainable packaging as packaging that is beneficial, safe, and healthy throughout its lifecycle while meeting market criteria for performance and cost.

  5. In packaging, what does 'carbon footprint' specifically measure?

    Answer: The total greenhouse gas emissions associated with a packaging system expressed in CO2 equivalents

    A packaging carbon footprint measures the total greenhouse gas emissions (CO2, methane, N2O, etc.) across the packaging lifecycle, expressed in CO2 equivalent units.

  6. Which certification standard is most commonly used in the US to verify that wood-based packaging materials come from responsibly managed forests?

    Answer: FSC (Forest Stewardship Council)

    The Forest Stewardship Council (FSC) certification is the most globally recognized standard verifying that paper and wood packaging comes from responsibly managed forests.