Product Development & Design Thinking Flashcards

What is the main purpose of a 'Jobs Story' compared to a traditional user story?

Answer: It focuses on the situation and motivation behind a user's need rather than a persona

Jobs Stories use the format 'When [situation], I want to [motivation], so I can [outcome],' emphasizing context over persona labels.

During a design sprint, the 'Lightning Demo' activity is intended to:

Answer: Rapidly share inspiring existing solutions to inform ideation

Lightning Demos expose the team to relevant existing products and solutions in 3-minute shares to fuel informed ideation.

What distinguishes 'incremental innovation' from 'radical innovation'?

Answer: Incremental innovation improves existing products; radical innovation creates entirely new product categories or markets

Incremental innovation refines what exists, while radical innovation disrupts markets by introducing fundamentally new value propositions.

An innovator uses affinity mapping after user interviews. What is the goal of this technique?

Answer: Cluster qualitative data into themes to reveal patterns and insights

Affinity mapping organizes large volumes of qualitative data into meaningful clusters, surfacing key themes and insights.

In Agile product development, what is the role of a 'Definition of Done' (DoD)?

Answer: A shared team agreement on the criteria a product increment must meet to be considered complete

The DoD creates a consistent, transparent quality standard that prevents incomplete work from being declared done.

What is 'desirability' in the context of the innovation sweet spot (desirability, viability, feasibility)?

Answer: Whether people actually want the solution and find it meaningful

Desirability asks whether real users want and value the solution, independent of technical or business constraints.

A team is using the 'Crazy Eights' exercise. What does this involve?

Answer: Sketching eight distinct ideas in eight minutes to force rapid divergent thinking

Crazy Eights challenges each team member to produce eight sketched ideas in eight minutes, prioritizing quantity and speed over quality.