Product Development & Design Thinking Flashcards

In design thinking, what is the primary purpose of the 'Define' stage?

Answer: Synthesize research findings into a clear problem statement

The Define stage synthesizes empathy research into a meaningful and actionable point-of-view problem statement.

Which prototyping approach creates the lowest-fidelity representation of a product concept?

Answer: Paper sketch or storyboard

Paper sketches and storyboards are the lowest-fidelity prototypes, enabling rapid, low-cost exploration of concepts.

What does the term 'jobs-to-be-done' (JTBD) framework focus on?

Answer: Understanding the functional and emotional goals customers seek to accomplish

JTBD focuses on the underlying progress customers are trying to make in their lives, not just product features.

A cross-functional team includes representatives from engineering, marketing, and design. What is the key advantage of this structure for product development?

Answer: It ensures all functional perspectives are integrated from the start

Cross-functional teams surface trade-offs early and reduce costly rework by integrating diverse expertise throughout development.

What is 'concept testing' primarily used for in product development?

Answer: Validating early-stage ideas with target users before significant investment

Concept testing exposes product ideas to potential users early to gauge desirability and identify fatal flaws before costly development.

In the context of design thinking, 'How Might We' (HMW) questions are used to:

Answer: Frame problems as opportunities to spark ideation

HMW questions reframe challenges as open-ended opportunities, priming teams for generative brainstorming.

Which metric best indicates that a product has achieved product-market fit?

Answer: Strong retention and word-of-mouth growth among a core user segment

Retention and organic growth signal that a core segment finds the product indispensable, the hallmark of product-market fit.