CPI Corporate Entrepreneurship & Intrapreneurship Flashcards
6 cards from real CPI practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 CPI Corporate Entrepreneurship & Intrapreneurship flashcards as text
How do '20% time' or 'bootleg projects' policies encourage intrapreneurship?
Answer: They give employees dedicated time to pursue self-directed innovation projects outside their core responsibilities
Policies like Google's 20% time grant employees a portion of their work hours to explore ideas freely, which has produced breakthrough products like Gmail.
What is the key risk of over-integrating an intrapreneurial unit back into the core business too quickly?
Answer: The venture loses its startup-like agility and culture, killing innovation momentum
Premature integration subjects the nascent venture to corporate processes and metrics that stifle the speed and risk-taking needed for it to reach maturity.
Which incentive structure best motivates intrapreneurs in large US corporations?
Answer: Equity-like rewards or phantom equity tied to the venture's performance
Equity-like or phantom equity rewards align intrapreneurs' personal upside with venture success, mimicking the entrepreneurial financial incentive within a corporate context.
What is the purpose of an 'innovation sandbox' in corporate entrepreneurship?
Answer: A defined scope within which teams can experiment freely without affecting core systems
An innovation sandbox sets boundaries—defined data sets, customer segments, or product areas—where experiments can run safely without disrupting live operations.
How does 'design thinking' complement corporate entrepreneurship programs?
Answer: It provides a human-centered methodology for identifying unmet needs and rapidly prototyping solutions within intrapreneurial teams
Design thinking's empathize-define-ideate-prototype-test cycle helps intrapreneurial teams stay grounded in real user needs while moving quickly through solution development.
What is the main benefit of establishing a formal 'intrapreneurship program' with an application process in a large company?
Answer: It creates a transparent, merit-based pathway that surfaces the best ideas and committed talent across the organization
A structured application process democratizes access to innovation resources and signals organizational commitment, attracting serious innovators and filtering for strong ideas.