Business Model Canvas & Lean Startup Flashcards
7 cards from real CPI practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Business Model Canvas & Lean Startup flashcards as text
When applying the Business Model Canvas to an existing company, which block would capture a software license agreement that grants customers the right to use intellectual property?
Answer: Licensing
Licensing is a Revenue Stream where customers are granted the right to use intellectual property in exchange for a fee, without transferring ownership.
In Lean Startup, 'smoke test' or 'landing page MVP' is used primarily to:
Answer: Measure customer interest and demand before building the actual product
A smoke test or landing page MVP presents a product offering to potential customers before it exists to measure actual interest and validate demand with minimal investment.
A startup discovers its customer acquisition cost (CAC) exceeds the lifetime value (LTV) of a customer. In Lean Startup terms, this most likely indicates:
Answer: The paid engine of growth is unsustainable and a pivot or adjustment is needed
When CAC exceeds LTV, the paid engine of growth is fundamentally broken, signaling the need to pivot the growth strategy or improve unit economics.
Which Business Model Canvas component is on the LEFT side of the canvas and represents the 'efficiency' side of the business?
Answer: Key Partners, Key Activities, and Key Resources
The left side of the BMC (Key Partners, Key Activities, Key Resources) represents operational efficiency and infrastructure, while the right side represents value creation and customers.
In Lean Startup, what distinguishes a 'zoom-in pivot' from a 'zoom-out pivot'?
Answer: Zoom-in narrows focus so one feature becomes the whole product; zoom-out expands so the product becomes a feature of something larger
A zoom-in pivot makes a single feature the entire product, while a zoom-out pivot embeds the current product as a feature within a broader product.
In the Business Model Canvas, the 'Value Proposition' block primarily describes:
Answer: The bundle of products and services that create value for a specific customer segment
The Value Proposition describes the bundle of products and services that create value for a specific Customer Segment by solving a problem or satisfying a need.
A company using the Lean Startup method wants to test whether customers will actually pay for a solution before building it. Which approach is MOST appropriate?
Answer: Create a landing page with a 'Buy Now' button and measure click-through rates
A landing page with a purchase call-to-action tests genuine purchase intent with minimal investment, providing direct behavioral evidence rather than stated preferences.