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Business Model Canvas & Lean Startup Flashcards

7 cards from real CPI practice questions. Tap to flip, then mark Knew It or Still Learning โ€” missed cards come back until you master them.

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  1. Which of the nine Business Model Canvas building blocks represents the network of suppliers and partners that make the business model work?

    Answer: Key Partners

    Key Partners describes the network of suppliers and partners that make the business model work, helping companies optimize their models, reduce risk, or acquire resources.

  2. In Lean Startup, the 'Five Whys' technique is primarily used to:

    Answer: Identify the root cause of a problem by asking 'why' five times

    The Five Whys technique involves repeatedly asking 'why' to peel back layers of symptoms and identify the root cause of a problem.

  3. A 'freemium' business model is best described as which type of Revenue Stream pattern in the Business Model Canvas?

    Answer: Subscription fees with a free tier that converts to paid

    Freemium is a subscription model where a basic version is offered for free and premium features require payment, making it a subscription-based revenue stream with a free entry point.

  4. In Lean Startup methodology, what is an 'innovation accounting' metric used for?

    Answer: Establishing baseline metrics, tuning the engine, and deciding to pivot or persevere

    Innovation accounting is a framework for measuring startup progress, establishing a baseline, tuning the engine of growth, and making the critical decision to pivot or persevere.

  5. Which Business Model Canvas block identifies the most important things a company must do to make its business model work?

    Answer: Key Activities

    Key Activities describes the most important things a company must do to make its business model work, such as production, problem-solving, or platform/network management.

  6. In the Lean Startup framework, which 'engine of growth' relies on word-of-mouth and network effects to acquire new customers?

    Answer: Viral Engine of Growth

    The Viral Engine of Growth depends on customers spreading the product to others as a side effect of using it, creating a viral loop.

  7. When a Business Model Canvas shows the same company serving two or more unrelated customer segments with very different needs, this is called a:

    Answer: Diversified

    A Diversified customer segment model serves two or more unrelated customer segments with very different needs and problems.