(CPC) Certified Public Communicator Practice Test
CPC CPC Communication Research & Measurement
In communication research, the difference between qualitative and quantitative methods is that:
Select your answer
A
Qualitative uses numbers; quantitative uses words
B
Qualitative explores depth of meaning; quantitative measures frequency and statistical patterns
C
Quantitative is always more reliable than qualitative
D
Qualitative research cannot be used in professional communication
Hint
