Community Management Introduction To Community Management 2

Question 1

A community member posts a question that another member could easily answer. What is the best community manager response?

Accepted Answer

Encourage peer-to-peer help by inviting experienced members to respond

Answer

Answer it immediately yourself before anyone else can

Answer

Delete the question to keep the feed clean

Answer

Ignore it since members should know the rules

Question 2

Which metric best indicates whether a community is genuinely active rather than just large?

Accepted Answer

Engagement rate among active participants

Answer

Total number of registered members

Answer

Number of posts deleted per week

Answer

Total page views from search engines

Question 3

What is the primary purpose of community guidelines?

Accepted Answer

To set shared expectations for behavior and keep the space safe

Answer

To restrict free discussion as much as possible

Answer

To advertise the brand's products

Answer

To increase the number of moderators needed

Question 4

A new member introduces themselves but receives no replies. What proactive step helps retention?

Accepted Answer

Personally welcome them and connect them to relevant discussions

Answer

Wait to see if they post again on their own

Answer

Send them the rules and nothing else

Answer

Assume they'll find their way eventually

Question 5

Which of the following is a 'lurker' in community terms?

Accepted Answer

A member who reads content but rarely posts

Answer

A member who posts spam repeatedly

Answer

A moderator who enforces rules harshly

Answer

A bot account scraping data

Question 6

Why is consistency important in a community manager's tone and presence?

Accepted Answer

It builds trust and a recognizable, reliable brand voice

Answer

It allows the manager to post less often

Answer

It eliminates the need for guidelines

Answer

It prevents members from ever disagreeing

Question 7

What distinguishes community management from traditional social media marketing?

Accepted Answer

It centers on building relationships and two-way dialogue, not just broadcasting

Answer

It focuses only on paid advertising

Answer

It avoids any interaction with users

Answer

It is solely concerned with sales conversions