Crisis Communication Flashcards
7 cards from real Communication Skills practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Crisis Communication flashcards as text
What is the primary goal of crisis communication?
Answer: To provide timely, accurate information to protect stakeholders
Crisis communication aims to deliver timely and accurate information so stakeholders can make informed decisions and trust is maintained.
Which of the following best describes the 'golden hour' in crisis communication?
Answer: The first 60 minutes after a crisis breaks, when early messaging sets the tone
The golden hour refers to the first 60 minutes after a crisis erupts, during which rapid, accurate messaging critically shapes public perception.
A spokesperson for a company during a crisis should primarily:
Answer: Deliver consistent, accurate messages with empathy
An effective spokesperson maintains consistency and accuracy while demonstrating empathy, which builds credibility with the public.
Which crisis communication model emphasizes acknowledging the problem, showing concern, and corrective action?
Answer: Situational Crisis Communication Theory (SCCT)
Situational Crisis Communication Theory (SCCT) guides communicators to acknowledge the crisis, express concern, and outline corrective steps based on crisis type.
During a crisis, which communication channel is generally best for reaching the broadest audience quickly?
Answer: Social media platforms
Social media platforms allow organizations to distribute messages rapidly to large, diverse audiences during time-sensitive crises.
What does a 'holding statement' serve in crisis communication?
Answer: A brief acknowledgment issued before full details are available
A holding statement acknowledges the situation and shows concern while the organization gathers complete information, preventing an information vacuum.
Which of the following is a key principle of crisis communication known as 'be first, be right, be credible'?
Answer: Prioritizing speed, accuracy, and trustworthiness in messaging
The principle 'be first, be right, be credible' means communicators should act quickly with accurate information delivered by a trustworthy source.