โ† All CNE Flashcard Decks

Donor Relations & Stewardship Flashcards

7 cards from real CNE practice questions. Tap to flip, then mark Knew It or Still Learning โ€” missed cards come back until you master them.

Read the first 7 Donor Relations & Stewardship flashcards as text
  1. A longtime major donor passes away. What is the MOST appropriate immediate stewardship action?

    Answer: Send condolences to the family and explore estate gift intentions

    Expressing genuine condolences maintains the relationship with the family and opens a respectful dialogue about the donor's legacy.

  2. Which of the following BEST describes a donor recognition society?

    Answer: A tiered acknowledgment program that recognizes donors at cumulative giving levels

    Donor recognition societies group contributors by cumulative or annual giving thresholds to provide differentiated acknowledgment and benefits.

  3. When stewarding a planned giving donor, the MOST important ongoing action is:

    Answer: Maintaining consistent, non-transactional communication that honors their legacy intent

    Planned giving donors need relationship-based stewardship that affirms their legacy decision without constant solicitation.

  4. What is the primary goal of a 'grateful patient' program in healthcare nonprofit fundraising?

    Answer: To identify and cultivate patients whose positive care experience may inspire philanthropic support

    Grateful patient programs leverage positive care experiences to connect patients with opportunities to give back to the institution.

  5. A donor requests that their gift remain anonymous. The organization should:

    Answer: Honor the request in all public communications but note it internally for tracking

    Anonymous gifts should be honored in all public-facing materials while still being accurately tracked in internal donor records.

  6. Which stewardship metric BEST measures the effectiveness of your donor retention program?

    Answer: Donor retention rate year-over-year

    Retention rate directly measures how well stewardship efforts keep donors engaged from one year to the next.

  7. When a corporate donor requests naming rights for a facility, the nonprofit should FIRST:

    Answer: Review board policies on naming rights and consult legal counsel before agreeing

    Naming rights agreements carry long-term reputational and legal implications that require board policy review and legal guidance.