CMP Marketing Analytics and Metrics Questions and Answers

Question 1

A marketing manager for a SaaS company is analyzing two customer segments.
Segment A has a Customer Acquisition Cost (CAC) of $50 and a Customer Lifetime Value (CLV) of $200.
Segment B has a CAC of $100 and a CLV of $550.
To maximize long-term profitability, which statement accurately guides the budget allocation strategy?

Accepted Answer

Prioritize Segment B because its CLV:CAC ratio (5.5:1) is superior to Segment A's (4:1).

Answer

Focus on Segment A because its CAC is 50% lower.

Answer

Focus on Segment B because its absolute CLV is highest.

Answer

Divest from both segments as the costs are too high.

Question 2

A digital marketer wants to assign conversion credit to every touchpoint in the customer journey, giving equal weight to the first ad seen, the mid-funnel email nurture, and the final retargeting ad clicked. Which marketing attribution model accomplishes this?

Accepted Answer

Linear Attribution

Answer

Last-Touch Attribution

Answer

First-Touch Attribution

Answer

Time-Decay Attribution

Question 3

Which of the following BEST defines Marketing Return on Investment (ROI)?

Accepted Answer

A profitability metric that measures the net return from a marketing activity relative to its cost.

Answer

The total revenue generated by a marketing campaign before deducting costs.

Answer

The number of impressions an advertisement receives divided by its cost.

Answer

The percentage of website visitors who complete a desired action.

Question 4

An analyst for a popular blog wants to measure how well the content is engaging readers and encouraging them to explore the site further. Which metric would be the most direct indicator of this type of on-site engagement?

Accepted Answer

Pages per Session

Answer

Click-Through Rate (CTR)

Answer

Cost Per Click (CPC)

Answer

New vs. Returning Visitors

Question 5

A marketing team runs an A/B test on an email subject line. Version A has a 2% open rate, while Version B has a 4% open rate. The results have a 95% statistical significance level. What is the most appropriate action to take based on this data?

Accepted Answer

Conclude the test and use Version B for future campaigns, as the results are likely reliable.

Answer

Rerun the test with different colors to be certain.

Answer

Continue sending 50% of the audience each version indefinitely.

Answer

Disregard the results as the difference in open rate is too small.

Question 6

A B2B company spends $10,000 on a marketing campaign that generates 500 new qualified leads. From those leads, 25 become paying customers. What is the Customer Acquisition Cost (CAC) for this campaign?

Accepted Answer

$400

Answer

$20

Answer

$500

Answer

$2,500