CMP Public Relations and Campaigns Flashcards
6 cards from real CMP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 CMP Public Relations and Campaigns flashcards as text
In public relations, the RACE model stands for:
Answer: Research, Action, Communication, Evaluation
The RACE model provides a four-step PR planning framework: Research (identify the problem), Action (plan the program), Communication (execute it), and Evaluation (measure results).
Which PR tool is MOST effective for establishing third-party credibility for an organization?
Answer: Earned media coverage
Earned media — coverage by independent journalists and publications — carries higher credibility than paid or owned content because it represents third-party validation.
A press release is BEST described as:
Answer: An official statement distributed to news media to announce newsworthy information
A press release is a formatted document sent to media outlets to share news, and its content may be used directly or adapted by journalists in their reporting.
The 'inverted pyramid' writing style used in press releases places:
Answer: The most important information first, with supporting details following
The inverted pyramid structure puts the most newsworthy facts in the lead paragraph so editors can cut from the bottom without losing critical information.
In a PR campaign, a 'pitch' is:
Answer: A brief, personalized proposal sent to a journalist suggesting a story idea
A media pitch is a concise, tailored message sent to a journalist or editor that explains why a story idea is relevant and newsworthy for their audience.
Which metric is most commonly used to measure earned media reach in a PR campaign?
Answer: Media impressions
Media impressions estimate the total number of times content is potentially seen across all placements, making it a standard reach metric for earned media.