CMP Communication Planning Flashcards
6 cards from real CMP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 CMP Communication Planning flashcards as text
What is the PRIMARY purpose of a communication plan in the CMP framework?
Answer: To align communication efforts with organizational goals and audience needs
A communication plan aligns messaging efforts with organizational objectives and ensures audiences receive relevant, timely information.
Which step comes FIRST when developing a communication plan?
Answer: Conducting a situational analysis
A situational analysis assesses the current environment, strengths, weaknesses, opportunities, and threats before any planning decisions are made.
In CMP communication planning, SMART objectives are defined as:
Answer: Specific, Measurable, Achievable, Relevant, Time-bound
SMART objectives must be Specific, Measurable, Achievable, Relevant, and Time-bound to effectively guide communication programs.
Which component of a communication plan defines HOW success will be measured?
Answer: Evaluation metrics
Evaluation metrics specify the indicators and methods that will be used to determine whether communication objectives have been achieved.
A communication audit conducted during the planning phase is used to:
Answer: Assess the effectiveness of existing communication efforts
A communication audit reviews current messaging, channels, and processes to identify gaps and opportunities before developing a new plan.
When prioritizing audiences in a communication plan, the CMP approach recommends:
Answer: Segmenting audiences by their level of influence and interest
Audience segmentation by influence and interest allows communicators to tailor messages and allocate resources where they will have the greatest impact.