CMP Communication Planning Flashcards
6 cards from real CMP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 CMP Communication Planning flashcards as text
In communication planning, a 'key message' should be:
Answer: Concise, audience-focused, and tied to a core organizational theme
Key messages are brief, audience-tailored statements that reinforce the organization's core themes and are consistently communicated across all channels.
Which element distinguishes a communication strategy from a communication tactic?
Answer: Strategy defines the approach and direction; tactics are the specific actions taken
A strategy establishes the overarching direction and rationale for communication, while tactics are the specific, actionable steps that carry out the strategy.
A communication plan's 'scope' section defines:
Answer: The boundaries, inclusions, and exclusions of the communication program
The scope section clarifies what the communication plan covers and what it does not, preventing scope creep and setting clear expectations.
Which planning technique involves identifying potential risks and developing response protocols before they occur?
Answer: Contingency planning
Contingency planning anticipates potential disruptions or crises and prepares response frameworks in advance to minimize communication failures.
A communication plan should include a 'call to action' (CTA) primarily because:
Answer: It directs audiences toward a specific desired behavior or response
A CTA tells the audience what specific action to take next, turning passive message receipt into measurable engagement or behavior change.
During the planning phase, establishing a 'communication baseline' means:
Answer: Measuring current awareness, attitudes, or behaviors before the campaign begins
A baseline captures pre-campaign data on audience awareness, perceptions, or behaviors so that post-campaign results can be compared to determine actual impact.