CMM CMM Communication & Public Engagement

Question 1

Which communication model best describes the two-way interactive relationship between municipal government and its residents?

Accepted Answer

Two-way symmetrical model

Answer

One-way transmission model

Answer

Shannon-Weaver linear model

Answer

Agenda-setting model

Question 2

What is the primary legal purpose of state open meetings laws (sunshine laws) for municipal governments?

Accepted Answer

To ensure that deliberations and decisions of public bodies are accessible to the public

Answer

To require all city meetings to be held outdoors

Answer

To mandate live streaming of all council meetings on government websites

Answer

To prohibit closed-session discussions on all topics

Question 3

Which public engagement technique involves randomly selected residents who deliberate together on a complex policy issue over multiple sessions?

Accepted Answer

Citizens' jury or deliberative poll

Answer

Town hall meeting

Answer

Public comment period

Answer

Stakeholder advisory committee

Question 4

In crisis communication, what principle states that officials should communicate early, even with incomplete information, to fill the information vacuum?

Accepted Answer

Get ahead of the story

Answer

Inoculation theory

Answer

Agenda-setting

Answer

Framing effect

Question 5

What is the term for a communications strategy that uses multiple channels — social media, print, broadcast, and in-person — to reach different audience segments?

Accepted Answer

Multi-channel engagement strategy

Answer

Integrated marketing communications

Answer

Earned media campaign

Answer

Public information officer model

Question 6

Which federal law governs public access to records held by federal agencies, with many states having parallel laws applying to municipal governments?

Accepted Answer

Freedom of Information Act (FOIA)

Answer

Government in the Sunshine Act

Answer

Administrative Procedure Act

Answer

Privacy Act of 1974