CMA CMA Competitive Intelligence & Analysis

Question 1

Porter's Five Forces framework assesses competitive intensity by analyzing which five forces?

Accepted Answer

Rivalry, Threat of New Entrants, Buyer Power, Supplier Power, Threat of Substitutes

Answer

Price, Product, Place, Promotion, People

Answer

Market Share, Growth Rate, Profitability, Size, Loyalty

Answer

Cost, Quality, Speed, Flexibility, Reliability

Question 2

What is the primary goal of competitive intelligence (CI) for a market analyst?

Accepted Answer

To gather and analyze information about competitors to make better strategic decisions

Answer

To expose competitors' illegal activities to regulatory bodies

Answer

To copy competitor products and reduce R&D costs

Answer

To monitor competitor social media accounts for PR insights

Question 3

A 'perceptual map' is used in competitive analysis to:

Accepted Answer

Visualize how customers perceive competing brands along key attributes

Answer

Plot the geographic distribution of competitors

Answer

Track competitors' pricing changes over time

Answer

Map the organizational hierarchy of competing firms

Question 4

Which metric measures the proportion of total category sales captured by a specific brand?

Accepted Answer

Market share

Answer

Share of voice

Answer

Customer lifetime value

Answer

Net promoter score

Question 5

A company conducts a 'win/loss analysis.' What is the primary purpose of this analysis?

Accepted Answer

To understand why prospects chose or rejected the company versus competitors

Answer

To evaluate the financial performance of product lines

Answer

To assess employee satisfaction with sales processes

Answer

To determine the best advertising channels to use

Question 6

In competitive analysis, a 'first-mover advantage' refers to:

Accepted Answer

The benefit gained by being the first company to enter a new market or develop a new product

Answer

The advantage of observing competitors' mistakes before entering a market

Answer

A legal protection given to the company that files a patent first

Answer

The price premium a market leader can charge over new entrants