Practice Test Geeks(CMA) Certified Market Analyst Practice Test
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Market Research & Data Analysis Flashcards

7 cards from real CMA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Market Research & Data Analysis flashcards as text

  1. A analyst runs a cross-tabulation and applies a chi-square test. What is the chi-square test used to evaluate?

    Answer: Whether there is a statistically significant association between two categorical variables

    The chi-square test of independence determines if there is a significant relationship between two categorical variables in a contingency table.

  2. Which of the following best describes 'concurrent validity' in a market research measurement instrument?

    Answer: Scores on the instrument correlate with scores on an established instrument administered at the same time

    Concurrent validity is established when a new measure correlates highly with a recognized, established measure given simultaneously.

  3. A market research firm uses a panel of 2,000 consumers tracked over 12 months. This is best described as a:

    Answer: Longitudinal study

    A longitudinal study follows the same subjects over an extended time period to observe changes and trends.

  4. Which analytical technique is used to reduce a large number of correlated variables into a smaller set of uncorrelated components?

    Answer: Factor analysis

    Factor analysis identifies underlying latent factors that explain the correlations among a large set of observed variables.

  5. When designing a questionnaire, 'double-barreled questions' should be avoided because:

    Answer: They ask about two issues simultaneously, making responses ambiguous

    Double-barreled questions combine two distinct issues in one question, so it's impossible to know which issue the respondent is answering.

  6. A Type II error in hypothesis testing occurs when a researcher:

    Answer: Fails to reject a false null hypothesis

    A Type II error (false negative) means failing to detect a real effect that actually exists in the population.

  7. In market segmentation research, 'psychographic' variables refer to:

    Answer: Lifestyle, values, attitudes, and personality traits

    Psychographic segmentation groups consumers based on psychological characteristics such as lifestyle, values, and personality.