Practice Test Geeks(CMA) Certified Market Analyst Practice Test
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CMA Digital Marketing & Analytics Flashcards

6 cards from real CMA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 6 CMA Digital Marketing & Analytics flashcards as text

  1. In digital analytics, what does 'attribution modeling' determine?

    Answer: Which marketing touchpoints receive credit for contributing to a conversion

    Attribution modeling assigns credit to the various marketing touchpoints in a customer's journey that led to a conversion, helping marketers understand channel effectiveness.

  2. What is a 'sales funnel' in digital marketing, and what are its typical stages?

    Answer: A model representing the customer journey from awareness to purchase, typically including Awareness, Interest, Desire, and Action (AIDA)

    A sales funnel visualizes the stages prospects move through from first becoming aware of a brand to making a purchase, classically modeled as Awareness, Interest, Desire, and Action.

  3. What is 'conversion rate optimization' (CRO)?

    Answer: The process of improving a website or landing page to increase the percentage of visitors who complete a desired action

    CRO involves testing and optimizing web pages, user flows, and calls-to-action to increase the percentage of visitors who complete a desired goal like a purchase or sign-up.

  4. A company's email campaign has 10,000 recipients, 8,500 delivered, 2,500 opens, and 300 clicks. What is the open rate?

    Answer: 29.4%

    Open rate = Opens ÷ Delivered emails = 2,500 ÷ 8,500 = 29.4%, measuring the percentage of successfully delivered emails that were opened.

  5. In programmatic advertising, 'Real-Time Bidding' (RTB) allows advertisers to:

    Answer: Bid for individual ad impressions in milliseconds using automated auctions as pages load

    RTB is an automated auction process where advertisers bid for individual ad impressions in milliseconds as a webpage loads, enabling precise targeting and dynamic pricing.

  6. What is 'social proof' in digital marketing, and why is it effective?

    Answer: Customer reviews, testimonials, and social sharing that demonstrate others' positive experiences, reducing purchase uncertainty

    Social proof leverages psychological conformity—people follow others' actions—making reviews, testimonials, and user-generated content powerful tools for reducing purchase hesitation.