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CMA Digital Marketing & Analytics Flashcards

6 cards from real CMA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 6 CMA Digital Marketing & Analytics flashcards as text

  1. A digital marketer calculates the 'Cost Per Acquisition' (CPA) for a campaign. Total spend was $10,000 and 250 conversions were recorded. What is the CPA?

    Answer: $40

    CPA = Total Spend ÷ Number of Conversions = $10,000 ÷ 250 = $40 per acquisition.

  2. What is 'retargeting' in digital advertising?

    Answer: Showing ads to users who previously visited your website or interacted with your brand

    Retargeting uses cookies or pixel tracking to identify users who visited a website and then serves them relevant ads as they browse other sites or social media platforms.

  3. In the context of content marketing and SEO, what are 'long-tail keywords'?

    Answer: Highly specific, multi-word search phrases with lower search volume but higher purchase intent

    Long-tail keywords are longer, more specific phrases (e.g., 'best running shoes for flat feet under $100') that attract less traffic but convert better due to higher purchase intent.

  4. What does 'A/B testing' mean in digital marketing?

    Answer: Comparing two versions of a webpage, ad, or email to determine which performs better

    A/B testing (split testing) shows version A and version B to different audience segments simultaneously to determine which drives better results for a specific metric.

  5. Which metric measures the total value a customer is expected to generate over their entire relationship with a company?

    Answer: Customer Lifetime Value (CLV or LTV)

    Customer Lifetime Value (CLV) estimates the total net profit a company can expect from a customer over the entire relationship, informing how much to invest in acquisition and retention.

  6. What is the primary function of a 'marketing automation' platform?

    Answer: To automate repetitive marketing tasks like email sequences, lead scoring, and campaign triggering based on user behavior

    Marketing automation platforms streamline repetitive tasks—email nurturing, lead scoring, behavioral triggers—allowing marketers to scale personalized communication efficiently.