CLP Technology & Digital Tools Flashcards

Which email marketing metric best indicates that listing marketing emails are resonating with potential buyers?

Answer: Click-through rate (CTR)

Click-through rate measures the percentage of email recipients who clicked on a link, indicating active engagement with the listing content.

Virtual staging software is best described as a tool that:

Answer: Digitally adds or replaces furniture and décor in listing photos

Virtual staging software uses digital editing to add realistic furniture, décor, and lighting to photos of empty or poorly furnished rooms.

When using a QR code on a listing sign rider, the code should direct buyers to:

Answer: A dedicated property landing page with full details and photos

QR codes on sign riders should link to a dedicated property landing page to provide immediate, detailed information to drive-by prospects.

Which showing management platform feature most reduces the listing agent's administrative workload for scheduling showings?

Answer: Automated showing confirmation and feedback requests

Automated showing confirmation and feedback request features handle scheduling communications and post-showing surveys without requiring manual follow-up by the agent.

A listing agent receives a cybersecurity phishing email appearing to be from their MLS system asking for login credentials. The best response is to:

Answer: Report the email to the MLS and delete without clicking any links

Phishing emails should be reported to the legitimate organization and deleted without clicking links or providing any credentials.

An agent posts a listing on social media using a photo taken by the listing broker's photographer. Who typically owns the copyright to the photo?

Answer: The photographer or the party who commissioned the work under a work-for-hire agreement

Under U.S. copyright law, the photographer owns the copyright unless the photo was created as a work-for-hire, in which case the commissioning party owns it.