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User Research and Analysis Flashcards

7 cards from real CIA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 User Research and Analysis flashcards as text

  1. A UX researcher wants to understand the sequence of steps users take to complete a task across multiple systems. Which artifact best captures this?

    Answer: Service blueprint

    A service blueprint maps the end-to-end sequence of user actions alongside backstage processes across multiple touchpoints.

  2. During a card sorting session, participants consistently group items differently than the existing navigation structure. What is the most appropriate next step?

    Answer: Revise the information architecture to reflect users' mental models

    Card sort results revealing mismatches indicate the IA should be restructured to align with how users mentally categorize content.

  3. Which statistical measure is most appropriate for summarizing the central tendency of task completion times that contain extreme outliers?

    Answer: Median

    The median is resistant to outliers and better represents the typical user experience when timing data is skewed.

  4. A researcher codes interview transcripts and notices the same themes appearing repeatedly with no new insights emerging. This is called:

    Answer: Theoretical saturation

    Theoretical saturation occurs when additional data collection no longer produces new categories or themes.

  5. An information architect needs to test whether users can predict where to find content before clicking. Which method is most appropriate?

    Answer: First-click testing

    First-click testing measures where users click first to find specific content, directly revealing navigation predictability.

  6. In contextual inquiry, the researcher's primary role is best described as:

    Answer: Apprentice who learns from the user as master

    Contextual inquiry uses the master-apprentice model where the researcher learns from users performing real tasks in their own environment.

  7. When comparing two navigation designs using A/B testing, what is the minimum requirement before declaring a winner?

    Answer: Statistical significance at a defined confidence level

    A/B test results must reach statistical significance (typically 95% confidence) to rule out results being due to random chance.