Content Strategy and Structure Flashcards
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Read the first 7 Content Strategy and Structure flashcards as text
A content strategist is asked to audit an enterprise website with thousands of pages. Which technique best identifies redundant, outdated, and trivial content?
Answer: ROT analysis
ROT analysis (Redundant, Outdated, Trivial) is the standard method for identifying content that should be removed or updated during a content audit.
In information architecture, which principle states that users should always know where they are, where they've been, and where they can go?
Answer: The principle of front doors
The 'principle of front doors' reminds IA practitioners that users can enter a site from any page, so every page must orient the user within the site structure.
When creating a content matrix for a migration project, what two dimensions are typically mapped on the spreadsheet?
Answer: Source URL and destination URL
A content migration matrix maps source URLs to destination URLs so every existing page has a defined redirect or new home.
A company wants its content to be reusable across web, mobile, and print channels without reformatting. Which content strategy approach best supports this?
Answer: COPE (Create Once, Publish Everywhere)
COPE (Create Once, Publish Everywhere) structures content as modular, channel-agnostic chunks that can be rendered appropriately on any platform.
Which content governance document defines who has authority to create, approve, and retire content within an organization?
Answer: RACI matrix
A RACI matrix (Responsible, Accountable, Consulted, Informed) assigns clear ownership for each content governance task.
A structured content model uses 'content types.' What is a content type?
Answer: A defined set of fields and attributes that describe a category of content
A content type is a reusable template of fields (e.g., title, body, author, publish date) that governs how a specific kind of content is structured in the CMS.
Which technique helps content strategists surface the words and phrases users actually use to describe a topic, improving findability and SEO?
Answer: Keyword research
Keyword research reveals the natural language users employ when searching, enabling content strategists to align terminology with real user vocabulary.