CFSP Marketing & Sales Management 2

Question 1

What does 'RevPASH' measure in foodservice sales analysis?

Accepted Answer

Revenue Per Available Seat Hour

Answer

Relative Price Adjustment for Seasonal Hours

Answer

Return Percentage After Shift Handover

Answer

Revenue Per Active Service Hour

Question 2

A restaurant's average check is $22 and its customer retention rate is 65%. What marketing strategy would MOST directly improve long-term revenue?

Accepted Answer

Implementing a structured loyalty rewards program

Answer

Reducing menu prices to attract new customers

Answer

Increasing portion sizes without changing prices

Answer

Adding more tables to increase total seating capacity

Question 3

Which of the following is an example of primary market research for a foodservice operation?

Accepted Answer

Conducting in-house customer surveys about menu preferences

Answer

Reviewing industry trade publications for trend data

Answer

Analyzing competitor menus available online

Answer

Reading government food consumption statistics

Question 4

What is 'customer lifetime value' (CLV) in the context of foodservice marketing?

Accepted Answer

The projected total revenue a customer generates over their entire relationship with the operation

Answer

The total number of visits a customer makes before switching to a competitor

Answer

The maximum discount a loyal customer can receive per visit

Answer

The average number of referrals a satisfied customer provides

Question 5

A catering company wishes to expand its corporate lunch business. Which marketing approach would be MOST effective?

Accepted Answer

Sending personalized proposals and sample menus to HR managers at nearby companies

Answer

Running television commercials during evening news broadcasts

Answer

Distributing flyers in residential neighborhoods near the facility

Answer

Advertising on social media platforms targeting teenagers

Question 6

What is the primary function of a 'mystery shopper' program in foodservice?

Accepted Answer

To evaluate service, food quality, and operations from a customer's perspective

Answer

To identify and recruit top talent from competing restaurants

Answer

To monitor competitor pricing strategies covertly

Answer

To test new menu items before a public launch

Question 7

Which element of the promotional mix involves non-paid, third-party media coverage of a foodservice operation?

Accepted Answer

Public relations

Answer

Advertising

Answer

Personal selling

Answer

Sales promotion