(CFSP) Certified Foodservice Professional Practice Test
CFSP Marketing & Sales Management
What is the primary purpose of market segmentation in foodservice marketing?
Select your answer
A
To divide the market into distinct groups with similar needs so marketing efforts can be targeted effectively
B
To reduce the total number of menu items offered to customers
C
To establish uniform pricing across all customer demographics
D
To schedule employee shifts based on peak customer traffic
Hint
