Measurement, Evaluation & ROI of Experiential Programs Flashcards
7 cards from real CET practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Measurement, Evaluation & ROI of Experiential Programs flashcards as text
What is the purpose of a 'logic model' in experiential program evaluation?
Answer: To map the relationship between program inputs, activities, outputs, and intended outcomes
A logic model visually maps how program resources and activities are expected to lead to specific outputs and long-term outcomes, serving as a blueprint for evaluation.
Which method is used to estimate program impact when a control group is not available?
Answer: Trend line analysis and participant estimation of program contribution
When a control group is unavailable, evaluators use trend line analysis (extrapolating pre-program performance) and ask participants to estimate what percentage of improvement they attribute to the program.
A CET specialist is evaluating a year-long leadership development program. Which evaluation timing strategy is most comprehensive?
Answer: Evaluate immediately after each module and again 6 and 12 months post-program
Evaluating after each module, and then at 6 and 12 months, captures both immediate learning gains and sustained behavioral and business impact across the program lifecycle.
What does a 'benefit-cost ratio' (BCR) of 3.5:1 mean for an experiential program?
Answer: For every $1 invested in the program, $3.50 in benefits were generated
A BCR of 3.5:1 means the program generated $3.50 in measurable benefits for every $1 spent, indicating a positive return on investment.
Which qualitative evaluation method provides the richest contextual understanding of how an experiential program impacted participants?
Answer: In-depth interviews or focus groups conducted weeks after the program
In-depth interviews and focus groups conducted after participants return to work reveal nuanced stories of behavior change and program impact that quantitative tools cannot capture.
What is 'attribution' in the context of experiential program evaluation?
Answer: Determining what portion of a performance improvement can be credited to the program versus other factors
Attribution addresses the critical evaluation question of how much of the observed performance change was caused by the experiential program versus concurrent organizational or environmental influences.
When presenting program evaluation findings to a skeptical client, which strategy best builds credibility for the reported outcomes?
Answer: Triangulate data using multiple methods (surveys, interviews, performance metrics) and acknowledge limitations
Triangulating across multiple data sources and transparently reporting limitations demonstrates methodological rigor, which builds client trust even when some findings are mixed.