CET Digital Transformation and Strategy Flashcards
6 cards from real CET practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 CET Digital Transformation and Strategy flashcards as text
What does 'digital ecosystem' refer to in strategic technology planning?
Answer: A network of interdependent organizations, technologies, and partners creating and exchanging value digitally
A digital ecosystem is a complex network of organizations, platforms, and individuals that co-create value through digital interactions, partnerships, and data exchange.
Which concept describes using real-time data and analytics to personalize customer interactions across all touchpoints in a digital strategy?
Answer: Omnichannel personalization
Omnichannel personalization delivers consistent, tailored experiences across web, mobile, in-store, and other channels by analyzing unified customer data in real time.
What is 'technical debt' in digital transformation and why is it a strategic concern?
Answer: The implied cost of future rework caused by choosing expedient shortcuts over better long-term solutions
Technical debt accumulates when quick fixes or outdated approaches are used instead of proper solutions, slowing future development and increasing maintenance costs over time.
In digital transformation, what is 'design thinking' and how is it applied?
Answer: A human-centered problem-solving approach emphasizing empathy, ideation, and rapid prototyping
Design thinking is an iterative methodology that begins with deep empathy for users, moves through ideation and prototyping, and tests solutions quickly to solve complex problems.
What is 'shadow IT' and why is it a risk in digital transformation programs?
Answer: Technology systems and solutions used by employees without official IT approval
Shadow IT refers to unauthorized hardware or software used by employees outside IT governance, creating security vulnerabilities, compliance risks, and integration challenges.
Which digital transformation measurement framework uses financial, customer, internal process, and learning/growth perspectives to evaluate strategic progress?
Answer: Balanced Scorecard
The Balanced Scorecard (BSC) translates organizational strategy into measurable objectives across four perspectives, giving a holistic view of transformation progress beyond financial metrics alone.