B2B Ecommerce & Marketplace Strategy Flashcards
6 cards from real CES practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 B2B Ecommerce & Marketplace Strategy flashcards as text
What is a direct-to-consumer (DTC) ecommerce strategy?
Answer: Selling products directly to end customers through owned channels without using retailers or marketplaces
DTC brands bypass traditional retail intermediaries by selling through their own website, app, or physical stores, retaining full control over branding, pricing, and the customer relationship.
What is the primary benefit of an ecommerce subscription model for merchants?
Answer: Predictable recurring revenue and improved customer lifetime value
Subscription models generate predictable monthly or annual recurring revenue and naturally increase CLV by locking in repeat purchases at a known cadence.
What is the role of an EDI (Electronic Data Interchange) system in B2B ecommerce?
Answer: Automating the exchange of business documents like purchase orders and invoices between trading partners in a standardized format
EDI automates the transfer of structured business documents (purchase orders, invoices, shipping notices) between companies, replacing manual paper-based processes in B2B transactions.
What is a 'wholesale' ecommerce channel?
Answer: Selling products in bulk to retailers or businesses at discounted prices for resale
Wholesale ecommerce involves selling products in larger quantities to business buyers (retailers, distributors) at lower per-unit prices that the buyers then mark up for resale.
What is the significance of 'brand registry' programs on ecommerce marketplaces like Amazon?
Answer: They give brand owners tools to protect their intellectual property, control listings, and access enhanced marketing features
Amazon Brand Registry gives registered trademark holders protection against counterfeiters, control over product listing content, access to A+ Content, and brand analytics.
What does 'gross merchandise volume' (GMV) measure for a marketplace platform?
Answer: The total value of all merchandise sold through the marketplace over a given period
GMV represents the total dollar value of all goods transacted through a marketplace, encompassing both the marketplace's own sales and third-party seller volumes, before any deductions.