B2B Ecommerce & Marketplace Strategy Flashcards
6 cards from real CES practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 B2B Ecommerce & Marketplace Strategy flashcards as text
What is a 'buy box' on Amazon and why is it important for sellers?
Answer: The featured seller listing that appears prominently on a product page, capturing the majority of sales for that ASIN
The Amazon buy box is the default seller selection on a product page; winning it captures roughly 80–90% of that product's sales since most customers buy without comparing other seller offers.
What is dynamic pricing in ecommerce marketplace strategy?
Answer: Automatically adjusting product prices in real time based on competitor pricing, demand, and inventory levels
Dynamic pricing uses algorithms to automatically adjust prices in response to market conditions such as competitor prices, demand signals, and stock levels to maximize revenue or competitiveness.
What does 'private label' mean in the context of ecommerce product strategy?
Answer: Selling products manufactured by a third party under the retailer's own brand name
Private labeling involves contracting a manufacturer to produce goods that the retailer sells under its own proprietary brand, enabling higher margins and brand differentiation.
What is a 'headless commerce' architecture?
Answer: Decoupling the frontend presentation layer from the backend ecommerce engine to allow flexible, API-driven storefronts
Headless commerce separates the frontend (what customers see) from the backend commerce logic, connecting them via APIs and enabling highly customized, omnichannel shopping experiences.
What is a product feed in multichannel ecommerce?
Answer: A structured data file (e.g., XML or CSV) containing product information submitted to marketplaces and comparison shopping engines
A product feed is a structured file containing product attributes (title, price, image URL, description) that is submitted to channels like Google Shopping, Amazon, or Facebook to enable product listings.
What is 'seller feedback' on Amazon marketplaces and why does it matter?
Answer: Ratings left by buyers about their experience with a specific seller, affecting search ranking and buy box eligibility
Seller feedback scores reflect buyer satisfaction with the seller's fulfillment and service; poor scores can reduce buy box eligibility, lower search visibility, and even lead to account suspension.