Practice Test Geeks(CHA) Certified Hospitality Administrator Practice Test
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Sales, Marketing & Distribution Flashcards

6 cards from real CHA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 6 Sales, Marketing & Distribution flashcards as text

  1. A hotel's rate parity agreement with OTAs requires the hotel to:

    Answer: Offer identical rates on all booking channels including direct and OTA channels

    Rate parity requires the hotel to offer the same best available rate on all channels — preventing OTAs from undercutting the hotel's direct channel or vice versa.

  2. The Global Distribution System is primarily used by:

    Answer: Travel management companies and travel agents to book corporate and group hotel reservations

    GDS platforms connect hotels with travel management companies and travel agents primarily serving corporate and group travelers.

  3. A hotel marketing manager is developing a segmentation strategy. Which segmentation basis is MOST relevant for hotel room revenue management?

    Answer: Behavioral and purpose-of-travel segmentation such as business versus leisure and individual versus group

    Revenue management is most directly driven by purpose-of-travel and booking behavior segments — these determine price sensitivity, length of stay, booking window, and channel preference.

  4. A hotel's conversion rate in digital marketing measures:

    Answer: The percentage of website visitors who complete a booking

    Conversion rate equals bookings divided by website visitors multiplied by 100. It is the primary metric for measuring direct booking website effectiveness.

  5. In hotel group sales, a tentative hold on a block of rooms means:

    Answer: The rooms are temporarily reserved pending contract execution, with a deadline for the group to commit

    A tentative hold reserves inventory temporarily while the group contract is negotiated, with a cutoff date to convert to definite status or release the space.

  6. A hotel's total revenue per available room differs from RevPAR in that it:

    Answer: Captures all hotel revenue streams including rooms, food and beverage, spa, and parking per available room

    TRevPAR provides a more complete picture of revenue generation by capturing all revenue streams, not just room revenue — critical for full-service hotel performance measurement.