CALA Marketing & Admissions Flashcards
6 cards from real CALA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 CALA Marketing & Admissions flashcards as text
Which document is legally required before a prospective resident can be admitted to a US assisted living facility?
Answer: A signed admission agreement outlining services, fees, and resident rights
A signed admission agreement is legally required prior to or at the time of admission, outlining the services to be provided, associated fees, and resident rights.
What is the primary purpose of an assisted living facility's 'level of care assessment' conducted during the admissions process?
Answer: To determine if the facility can meet the prospective resident's needs and establish appropriate service pricing
The level of care assessment evaluates a prospective resident's functional and medical needs to determine whether the facility can safely meet those needs and to establish appropriate care and pricing levels.
Which marketing strategy is most effective for generating referrals to an assisted living facility from healthcare professionals?
Answer: Building relationships with hospital discharge planners, social workers, and physicians
Cultivating relationships with hospital discharge planners, social workers, and physicians generates high-quality referrals because these professionals guide families navigating care transitions.
Under fair housing laws, an assisted living facility may NOT refuse admission based on which of the following?
Answer: Race, color, national origin, religion, sex, familial status, or disability
The Fair Housing Act prohibits discrimination in housing based on race, color, national origin, religion, sex, familial status, or disability.
What is the role of a 'move-in coordinator' or admissions director in an assisted living facility?
Answer: To guide prospective residents and families through the inquiry, tour, assessment, and admission process
The admissions director or move-in coordinator manages the entire sales and admissions process, from initial inquiry through touring, assessment, paperwork, and the resident's move-in day.
Which metric measures the percentage of prospective resident inquiries that result in actual move-ins?
Answer: Conversion rate
The conversion rate measures what percentage of inquiries or tours result in a signed admission agreement and move-in, indicating the effectiveness of the sales and admissions process.